Deliverables : Strategy, Media Plan, Digital Marketing, Media Buying in, Radio & TV, Television Ad & Radio Ad both in English, Hindi, Oriya, Telugu, Malayalam
In a short deadline the U-DISE campaign of getting information across al school in India had to be disseminated within 3 weeks.
A complete short burst high impact media campaign was launched across TV, Radio & Digital. We produced the necessary TVCs, Radio ads and Digital Youtube channels and ran the campaign successfully for NUEPA. A project co-ordinated by the educational consulting wing of MottMcDonalds.
The campaign recorded more than 12,000 Hits on Youtube channels and helped to mobilise the information retrieval from all schools across India.